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Bernama - February 21, 2018 -
Source -

KUALA LUMPUR, Feb 22 (Bernama) -- Cross border online shopping platform, has allocated over RM100,000 worth of e-AngPow called HongBao$ (HB$) for this year's Chinese New Year (CNY).

Model showing HongBao

The 28Mall members could claim e-AngPow each day to share with their friends via social media, the company said in a statement, today.

"The senders will receive more HB$ automatically when their friends accept their e-AngPow. The more they send, the more HB$ they get," it said.

An AngPow mostly refers to the traditional Chinese gift of money which is given during special occasions such as CNY.

The company said the HB$ e-AngPow could only be used to offset purchases in 28Mall or to exchange for 100 per cent redemption HB$ items and is non-transferable.

To promote the use of the digital AngPow, the company launched two CNY offers which are valid until Feb 28.

Under the "send e-AngPow, win cash" offering, the member who sends 28Mall e-AngPow and refers the highest number of new members will get US$2 cash and HB$2.80 per member.

Meanwhile, the top three shoppers with the highest spending (based on the amount paid, excluding vouchers) will earn credits into their 28Mall cash wallet.

Co-Founder of, Fione Tan, said being a cross-border online-to-offline commerce, the e-mail could help Malaysian brands to export to China and overseas.

"Unlike other marketplaces, 28Mall only accepts brand owners or authorised distributors to ensure all products are authentic, so that consumers can shop with ease of mind," she added.

The company said has attracted over 300 international and local brands. It also offers delivery of logistic services for sellers and has successfully delivered items to ASEAN countries, Hong Kong, China, South Korea, the US, Spain and Poland.

CNY Contest info at

Grab your US$28 eAngPow at allocates RM100,000 e-AngPows

About, an Internet Marketing Asia company started in 1999 in Kuala Lumpur with offices in Singapore, HK and China. Founded by Fione Tan, it has won numerous awards regionally. eOneNet is also the Certified Training Provider of

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Tag:, online shopping asia, online shoping malaysia, hong kong online shopping, ecommerce asia, online mall asia, hongbao, south east asia ecommerce, how to sell to asia, how to sell online asia



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