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Simplified
road map to start up e-businesses
Business Times, September 21, 2000
Two major mistakes new dotcom companies seem to make are overspending
on web technology and advertising.
Bill Gates, the richest man in the US is worth US$60 billion (US$1
= RM3.80), the richest man in Malaysia Robert Kuok is worth US$4.6
billion, whereas Li Ka Shing of Hong Kong has assets worth US$11.3
billion.
These men took approximately 20 years to build their wealth, but
as for Richard Li, the son of Li Ka Shing it took him only 10
months to earn US$4.3 billion via the floatation of his dotcom
company at the Hong Kong stock ex-change.
eOneNet.com's chief consultant
Harrace Lau said such facts should be able to dispel concerns
and drawbacks of businessman intending to go online.
Speaking to participants of Asia' first e-Business Ownership in
Kuala Lumpur yesterday service provider.
"Next, you need a website. In the beginning, the site might just
contain information regarding the company's products and services.
Moving on, the company can upgrade it to an interactive website
where customers can communicate and provide feedback to the company.
"Of course, the ultimate goal for a company is to finally embrace
e-commerce. A company would then need to obtain a catchy domain
name that can range from five to 66 letters," he added.
Lau however cautioned the would be cyberpreneurs to avoid selling
'hot' products mainly due to the fact that these relatively young
guns will have to compete with the big boys of the market.
Hot products include books, computers, software, music and travel.
He said these online infants should seek to affiliate with established
dotcom giants.
For example, pasting the Amazon.com
affiliate program to their websites could allow them to earn about
10 to 15 per cent commission on sales. "All you have to do is
to register with Amazon.com
and download their banner onto your company's website. The benefits
of such a partnership include new money making opportunity without
the hassle of going through any operations or transactions at
your end." To make a website more successful, companies can also
provide value added services such as timely information on stock
quotes, and foreign exchange markets.
Lau said nevertheless, there are pitfalls when doing business
in the cyber world, and that online companies should avoid at
all costs. He said survey shows only 6 per cent of dotcoms are
profitable whereas 94 per cent suffer losses. "Two major mistakes
start-ups seem to make are overspending on web technology and
advertising." boo.com, which started operations two years ago
to sell clothes and apparel, invested a total of US$120 million
to create a cyber model called Miss Boo. With this technology
the purchaser is now able to have 360-degree view of the clothes
they intend to buy, modelled my Miss Boo. Unfortunately three
months ago, boo.com closed operations due to cash flow problems.
"Ideally, online companies, investments should be 80 per cent
on time, and the remaining on promotions." The two-day e-Business
Ownership campaign began yesterday with the commencement of
the Mega e- business conference. It is organised by eonenet.com
and supported by the SMI Association Malaysia and the Small- and
Medium-Industries Development Corporation.
President and CEO of eOneNet.com, Fione Tan said that the primary
objective of this conference is to encourage all Malaysian Businesses
to go online, "as it is vital for businesses in the new economy
to embrace the Internet.
"Similar conferences will also be rolled out in Penang, Johor
Bahru and Kuching over the next few months. Business Times is
the official paper of the first large - scale campaign to attract
business entities to be proactive players of the e-business.
"Simplified road map to start up e-businesses
- Business Times"
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