eOneNet, NCCIM to launch second e-business ownership campaign

Business Times, May 30, 2001

eOneNet.com, the local e-business services provider and Internet marketing consultant, and the National Chamber of Commerce and Industry of Malaysia (NCCIM) will be presenting the second e-Business Ownership Campaign (eBOC) in Malaysia.

According to the statement, the campaign will start from July 31 till the end of this year.The first eBOC was introduced in 2000 with the objectives of encouraging Malaysian businesses to go online and received good response from small and medium businesses.

This year, the first International Internet Marketing Conference will be held from July 31 to August 2 in Kuala Lumpur in conjunction with the eBOC.

eOneNet.com president and chief executive director (CEO) Fione Tan said from feedback gathered at the first eBOC last year, most people were aware of the need to get their businesses online.

However, 87% of them still adopted a wait-and-see? attitude because of two main reasons. First, they did not know how to get people to visit their websites and secondly, they are not sure of their returns of investments.

In order to address their concerns, we have the privilege to invite some top Internet marketing experts to present for the first time in Malaysia at the International Internet Marketing Conference.

SearchKing Inc (US) CEO Robert Massa, a leading expert on top search engine placement will be leading The Secrets of Getting Top Placement in Yahoo!?workshop. Other speakers include Larkins Fiddyment & Paterson Advertising (Australia), creative director Rob Fiddyment, Asia Pacific of Interact Commerce (Australia) managing director Laurence Webb, Asia Pacific Yahoo! managing director Maury Zeff, head of Woof! MediaCop Interactive (Singapore) Keith Tan, Asia Pacific of Commission Junction (Hong Kong) general manager John Woo, MSC Ventures Corp (Malaysia) CEO Sarina Karim, and Fione.

Most of the speakers will reveal for the first time in Malaysia their successful marketing strategies. Some interesting topics include increasing Revenue and Attracting Customers By Implementing An Offline And Online Marketing Plan internationalising Websites: Getting Local While Going Global - A Case Study of Yahoo! - internet Marketing and Advertising - The New Marketing Tool - Your Own TV Channel on the Web and funding & Assistance Programmes for IT Ventures in Malaysia

Most of our members have some kind of web presence but only a few have fully utilised the power of the Internet. In view of the global dotcom crash, a lot of us are even more cautious into investing into IT or eBusiness.
The eBOC 2001 is timely to educate us how to promote and market our services on the Internet cost effectively and increase the ROI,?NCCIM senior director Zaid Ismail said.

A signing ceremony was held at the press conference between the organisers - eOneNet.com and NCCIM, and the supporting association, Young Entrepreneurs Association of Malaysia, yesterday.