to gain marketing skills...via the Net
Malaysia.CNET, 30 May, 2001
KUALA LUMPUR - E-business services provider eOneNet.com
Sdn Bhd expects 300 industry players from various industries
from Malaysia and Asia Pacific to participate in the International
Internet Marketing Conference 2001 to be held from July 31 to
eOneNet.com chief executive
officer Fione Tan said the conference is part of eOneNets e- business
ownership campaign (eBOC), to help small and medium enterprises
promote their e- business offerings. She was speaking to journalists
after a signing ceremony between eOneNet.com,
Young Entrepreneurs Association of Malaysia and The National Chamber
of Commerce and Industry of Malaysia (NCCIM).
"From the feedback we got last year, most people are aware
of the need to get their business online. However, 97 percent
of them still adopt a wait-and-see attitude. They don't know how
to promote their Web sites. Secondly, they are not sure on the
return on investment. These are the issues that we will tackle
in the conference," Tan said.
According to NCCIM senior director Zaid lsmail, only a few NCCIM
members have actually fully utilized the Net for business."In
view of the global dot-com crash, a lot of us are even more cautious
in investing in e-business activities. The EBOC 2001 can educate
us on how to promote and market our services on the internet,"
Speakers lined up for EBOC
2001 are Search King lnc chief executive officer Robert Massa
and MSC Ventures Corporation Sdn Bhd CEO Sarina Karim.
By caring a niche for herself - catering to small businesses who
do not want to spend a lot of money to have a web presence - Fione
has done something that few dotcoms in Malaysia has managed to
do: actually make a profit. In fact, eOneNet, as she calls her
company, has been profitable from day one.
Soft-launched in April, eOneNet raked in some RM30, 000 in the
first month alone. Since then, monthly profits have been steady
at around RM20, 000. She expects to keep up this monthly average
until September when the company goes for a full-scale official
launch. Cash flow is so good that she's not even considering looking
for venture capital at this juncture. I'll only consider that
when it comes time to expand in a big way.
She already has a branch in Singapore (of which she is a minority
shareholder) and has set her eyes on the China, Hong Kong and
Taiwan market. But, that's further down the road. She's still
got plenty of group to cover in Malaysia, which is dotted (pun
intended) with SMI's and SME's - all potential customers of eOneNet.
So, what's her secret? In a word: seminars.She holds three of
them per month. Both Fione and her business partner, Harrace Lau,
deliver their message in plain speak rather than the hyper-technical
jargon that many dotcom entrepreneurs tend to use when describing
their products or services. 'Speaking in layman's term is an effective
way to inform and educate potential customers about the benefits
of going online,' she says.
'Actually I have no choice but to speak in simple terms because
I, myself, am not a very technical person,' Fione said. This was
pretty evident when I asked her whether eOneNet's business model
is that of an ASP (application service provider). 'ASP?' she replied.If
doesn't matter. The important thing is that she has found a formula
that is obviously working, and making her money. Whether this
business is scalable is uncertain but for the moment, she's fulfilling
a niche: helping SMI's and SME's who are taking baby steps into
the dotcom arena.
Fione holds a Bachelors degree in marketing and it shows. Her
spunkiness and natural confidence is almost infectious. An average
day for her is 9.00 a.m. to 8.00 p.m. and she spends much of meeting
up with existing and potential customers. 'Customer service is
a top priority,' she emphasizes.
Despite achieving someday success at such a tender age, Fione
does not display any of the cockiness or arrogance that some young
entrepreneurs tend to exhibit. And, despite the fact that she
is obviously a risk taker, Fione is incredibly conservative in
For example, I asked her how many companies she expects to have
signed up by September. She says 70, which is only 20 more than
what she has rightnow. With her existing customer base of 50 and
the word-of-mouth that would naturally ensure shoot for something
I know I can achieve, 'she said"
And, how long will it take her to make her first million? 'Five
years.' But that's an eternity in dotcom years, I remarked. 'I
know but I'd rather be conservative now and surprise myself by
over-achieving, 'she replied.
Now, that's spunk!
"300 to gain marketing skills...via the Net - Malaysia.CNET"