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E-business ownership campaign to attract SMIs

New Straits Times, 23 July, 2001 and the National Chamber of Commerce and Industry of Malaysia will organise an international Internet marketing conference to mark the start of the eBusiness Ownership Campaign 2001, which runs from July 31 to Aug 2, here.

Targetted at small and medium-sized industries (SMI), the conference allows the participants to market and promote their services through the Internet effectively, said president and chief executive officer of Fione Tan during a media briefing yesterday.

"Although SMIs are aware of the need to get their businesses online they don't know how to get people to visit their websites," she said. Tan said the organisers will bring in leading international and local speakers to share their experiences on the right marketing tools.

Among other things, the speakers would address the issues on how e- business can help SMIs to grow globally while maintaining a local flavour, as well as the funding and assistance programme for information technology (IT) ventures.

Leading speakers include the Asia Pacific Managing Director - SEA of Yahoo!, Maury Zeff and the CEO of Search King Inc,'s Robert Massa.* Bernama

"e-business ownership campaign to attract SMIs - New Straits Times"

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